Story-led marketing · New England
Three of them posted highlights. One of them showed a family what it was actually like to be there.
A family deciding between four New England schools will not visit all four. They may not visit any before they apply. Everything they know will come from what those schools published about themselves.
Highlights became the baseline. They stopped being the difference.
The cost of making and publishing content has collapsed. Every program, at every level, now has a phone, an account, and someone posting to it.
A highlight clip says a good thing happened in a game. It does not say what a program values, how it treats its athletes, what happens to the kids who go through it, or why a family should choose it over the four others within an hour's drive. When every account in a league publishes the same category of post, that category stops distinguishing anyone.
The gap is not a production gap. It is a differentiation gap — and it is widening precisely because production got easy.
Consider a family in Belgium choosing between four New England boarding schools.
If three are posting goal highlights and one is showing what it is actually like to be a student there, the family has been given a reason to choose. That reason is what we produce.
What everyone makes
Game clips, goal reels, weekly quotas. Well shot, well cut, and indistinguishable from the program down the road. A parent scrolling past two goal clips cannot tell which program develops athletes better.
What we make
The alum who came back to coach. The family the program carried through a hard year. The thing a director says when you ask why anyone should choose them. Filmable proof of a claim no competitor can copy.
Work that says something.
Stills
Two kinds of work, and they do different jobs.
One builds what a program is understood to be. The other covers what happened this weekend. Most programs need both, and they are priced and planned differently.
Storytelling
Sold to the program- Season StoryAnchor film, shorts, game film
- Admissions StoryStudent & family stories
- Culture ProjectThree pieces + flagship film
- Story PieceOne athlete, coach or moment
- Fundraising FilmBuilt for donors & sponsors
- Advertising CampaignHero spot + paid cutdowns
- Social PartnerOngoing, monthly
Event & Tournament
Sold to the team- Weekend Team PackageAll games + recap film
- Three-Game PackageClips + cutdowns
- Single GameFull game covered
- Event RecapHalf or full day
- Event Photography120+ edited stills
- Recruiting ReelBuilt to coach preferences
- Signing Day24-hour delivery
It starts with five questions, not a camera.
None of this comes from a rate card. It comes from twenty minutes of asking the right questions — which is why discovery is a paid part of the process, not a free consultation.
What does the program actually believe about itself?
Not the mission statement. What the director says when asked why a family should choose them over the program forty minutes away.
Where is that belief visible in real life?
Beliefs are not filmable. The things a program does because of them are. This is the step most content operations skip.
Who can tell it?
An alum who came back to coach is more persuasive than a director explaining the philosophy. The right speaker is rarely the person who commissioned the work.
What does the content have to do?
Fill a tryout, reassure a family weighing the cost, attract a sponsor, recruit a specific kind of athlete. The goal shapes format, length, platform and timing.
When does it have to land?
We build the calendar backwards from the moment that matters. Content for tryouts is useless published after tryouts.
Eight years behind the camera. A marketing degree behind the plan.
What's NXT Media was started because Mauricio Gallego watched the highlight video market become a commodity. Every program had a phone and an account. Production got easy. But easy means invisible — eight years of work made him realize the problem was never the camera. It was that nobody knew how to say what made them different.
A digital marketing degree from Bryant University turned that observation into a business. The work since has run from prep school sidelines to the NCAA tournament to NBA Summer League — travelling with Bryant University basketball through March Madness, and filming games and workouts with professional players including David Duke Jr., James Bouknight, Donovan Clingan and Ebuka Okorie.
The work since has run from prep school sidelines to the NCAA tournament to NBA Summer League — travelling with Bryant University basketball through March Madness, and filming games and workouts with professional players including David Duke Jr., James Bouknight, Donovan Clingan and Ebuka Okorie.
It also runs across basketball, lacrosse, field hockey, soccer, hockey, baseball and football at high school, prep, club and collegiate levels. That range is practical, not decorative — a program never has to explain its sport, and the company is not tied to one season or one calendar.
- Bryant University, 2026 Digital marketing degree — the strategy behind the content, not just the camera
- NCAA Tournament Travelled with and filmed Bryant University basketball through March Madness
- NBA Summer League Games and workouts with David Duke Jr., James Bouknight, Donovan Clingan and Ebuka Okorie
- 8+ years, 7 sports High school, prep, club and collegiate across New England
Programs and organizations we've worked with
- Milton Academy
- Cushing Academy
- Holderness School
- Putnam Science Academy
- Darrow School
- Mount Saint Charles
- Fessenden Summer Camps
- Nichols College
- New England Basketball League
- Zero Gravity Basketball
- MADE Hoops
- Hoop Group
- Trilogy Lacrosse
- Team New England
- Rhode Island Magic
A selection. Eight years of work across New England, and still counting.
- Insured
- $1M / $2M general liability. Certificates naming your institution on request.
- Cleared
- BCI background check complete, including fingerprinting, for work around minors.
- EIN on file
- W-9 backed by an EIN, so no personal SSN circulates through your business office.
- Local
- Based in Providence and working across all of New England — not flying in for two days.
Packages, never hours.
Event work is priced openly because you already know whether you want it. Storytelling starts with a conversation, because the plan is built around what your program is trying to say — and that cannot be quoted off a list.
Event & Tournament
Booked directly by teams and families. Paid before the weekend. Delivered within five days.
- Weekend Team PackageAll the team's games, up to four. 90-second recap film. 6 cutdowns. $999
- Three-Game PackageThree games covered, shared clip folder, 5 cutdowns. $600
- Single GameFull game covered, clips plus 3 short-form cutdowns. $250
- Event Recap — Full DayUp to 7 hours. 2-minute film with interviews, 6 cutdowns, 100 stills. $1,700
- Event PhotographyFull event coverage. 120+ edited stills your program keeps. $1,250
- Recruiting Reel3–5 minutes, best plays first, framed wide enough to show the play develop. Built the way college coaches say they want it. $350
- Signing Day PackageCeremony coverage, 60-second film, 6 graphic sets, 30 stills. 24-hour delivery. $750
Tournament weekends carry a three-team minimum. Single Game and Three-Game are for adding a team to a weekend already booked.
Program Storytelling
Quoted by proposal, because the plan is built around what your program is trying to say. Every proposal offers three options — the recommended plan, one step up, one step down. Scope flexes; the rate does not.
- Story PieceOne 60–90 second story. An athlete, a coach, an alum, a moment that says something.
- Fundraising FilmInterview-led, built to be shown at an event or sent to donors and sponsors.
- Advertising CampaignCampaign concept, hero spot, 6 platform cutdowns, static assets. Built to run as paid media.
- Culture ProjectThree connected story pieces plus a flagship film. For a program that needs to explain who it is.
- Season StoryAnchor film, shorts cut from it, a cinematic game film, a full stills library, end-of-season review.
- Admissions Story PackageStudent and family stories, a flagship program film, full photo library. Timed to land before your application deadline.
- Social PartnerOngoing monthly agreement. Regular shoot days, a quarterly anchor film, monthly reporting and a review call.
School budgets are built between February and April. A proposal in March lands in a budget being written; the same proposal in October competes with money already committed.
What we will promise you, and what we won't.
If you have been oversold before, this is the part worth reading. We commit to the content and the reporting. We do not commit to outcomes we cannot control.
What we commit to
- Content that communicates what is genuinely distinct about your program
- Delivery on the dates we agreed, not when it suits us
- Reach, engagement, saves, shares, follower growth and completion — reported honestly, including when a piece underperformed
- Quality that stands next to anything in the market
- One revision round included in every package
What we do not guarantee
- Applications or enrolments
- Attendance or ticket sales
- Sponsorship revenue
- Roster fill or commitments
Too many factors sit outside our control: the program itself, price, geography, coaching, results, the economy. What we believe — and say as belief — is that a program which is better understood is a program more people want to be part of.
So — what's next for your program?
Thirty minutes on a call. We will ask what you are trying to communicate and who needs to hear it, and you will get a straight answer on whether we are the right fit and roughly what it costs.
Or, if you're ready
The full intake form
It asks what you are trying to achieve, who makes the decision, what you have budgeted and when it needs to land — so the first call starts with the real conversation instead of the basics. About five minutes.
Open the intake form